PERSUIT Launches Persi: The First Agentic AI for Outside Counsel Selection & Management
A New Era for Enterprise Legal
NEW YORK, NY — October 27, 2025 — PERSUIT, the leading platform for selecting and managing outside counsel, today announced the launch of Persi, the world’s first agentic AI built to help in-house legal teams select and manage outside counsel. Persi marks a turning point for enterprise legal departments, replacing decades of manual, administrative work with intelligent automation that empowers in-house lawyers to focus on strategy instead of process.
For years, in-house teams have been buried in manual and repetitive tasks: engaging and managing outside counsel, negotiating fees, tracking outcomes, and reporting on performance. While AI tools are transforming how lawyers draft, research, and generally produce legal work, Outside Counsel Management - the way companies actually buy and manage external legal services - has remained largely untouched. Persi changes that.
AI That Runs Outside Counsel Management
Persi is the first agentic AI purpose-built to manage outside counsel, proactively guiding in-house lawyers through critical decisions around scoping work, invitation, selection, spend, risk, quality, and outcomes - keeping humans in the loop where judgment matters most.
By activating the data, processes, and discipline already embedded within PERSUIT, Persi eliminates the administrative barriers to quality outcomes. Lawyers spend less time on process and more time delivering value.
“Our belief is simple,” said Jim Delkousis, Founder and CEO of PERSUIT. “Every professional will soon be supported by agentic AI. For in-house legal teams, one of those agents will be Persi - their Outside Counsel Manager. Persi doesn’t just automate tasks; it transforms how lawyers engage with outside counsel and prove their value to the business.”
A New Category for Legal AI
While other AI tools are being built for legal work - drafting documents and conducting research - Persi is built for managing the business layer of legal: Outside Counsel Selection & Management. And given that external legal services, on average, make up 50% of the total cost of the in-house legal function, that business layer is critical.
Persi helps legal departments prove their value by showing exactly how their outside counsel choices drive better results - lower costs, higher quality, and greater predictability. It doesn’t just optimize how work gets done; it redefines how success is sourced, priced, and measured.
Why Now
Today’s Chief Legal Officers face unprecedented scrutiny from CFOs, CEOs, and Boards to run legal like a business - driving efficiency, predictability, and measurable ROI. Persi tackles the enterprise-level mandate head-on.
At the same time, law firms are shifting rapidly toward Alternative Fee Arrangements (AFAs) as they adapt their pricing models in response to the impact of AI on the cost and value of legal work. Because PERSUIT already powers outcome-based pricing, Persi is uniquely positioned to support this shift and translate it into better outcomes for legal buyers and law firms.
Real Value Across the Enterprise
- For GCs: Confident law firm selection, outcome transparency, and reduced administrative drag.
- For Legal Operations: Standardized processes, performance transparency, and time back.
- For CFOs: Cost predictability, budget alignment, and measurable ROI.
- For attorneys: Frictionless access to and management of outside counsel - Persi handles the mechanics so they can focus on judgment.
Across the enterprise, Persi changes how legal work is managed, turning Outside Counsel Management into a smarter, data-driven advantage.
The Future of Legal Operations
Just as Salesforce redefined CRM for the cloud, Workday redefined HR for SaaS, Persi is redefining Outside Counsel Management for the AI era.
Persi is an agentic AI platform that enables corporate legal teams to supercharge their decisions on spend, risk and quality through an autonomous platform powered by insights drawn from the world’s richest dataset of legal performance. It automates the mundane, keeps humans focused on what matters, and eliminates the silos that have long blocked legal from demonstrating its strategic value.
With Persi, legal runs like a business - data-driven, outcome-focused, and built for the AI era.
About PERSUIT
PERSUIT is the leading platform for selecting and managing outside counsel. Mobilizing value-based pricing models from matter intake to invoice review and payment, PERSUIT improves how firms are engaged, matters are structured, spend is managed, outcomes delivered, and performance measured. With real-time insights, in-house legal teams and their leaders can align with business goals and create lasting impact.