Re-Play: Client Trends That Shaped Law Firm Competition & BD in 2025

If you think you already understand how corporate legal departments are buying legal services today, the actual data may surprise you.

In our recent webinar, Client Trends That Shaped Law Firm Competition & BD in 2025, the PERSUIT's Jordan Weinstein and Molly Taylor pulled back the curtain on what’s actually happening inside thousands of RFPs—across industries, matter types, and firm cohorts. The picture that emerged wasn’t just about growth. It was about where that growth is coming from, who’s being invited, and how the rules of competition are quietly shifting.

Some sectors are surging faster than expected. Smaller matters are moving through formal RFP processes at a pace we haven’t seen before. Firms outside the traditional “top tier” are being invited into significantly larger opportunities. And despite persistent myths, pricing structures and auctions aren’t evolving the way many firms assume they are.

Most importantly, this isn’t abstract market commentary—it’s grounded in real behavior from Fortune 500 legal teams actively using PERSUIT to source work right now.

The webinar goes deeper into:

• Which industries are driving the biggest changes

• How matter size and complexity are evolving

• What firm leaders should be paying attention to as they plan for the year ahead

If you’re responsible for growth, pricing, proposals, or legal ops strategy, the replay is worth your time.

👉 Watch the full webinar replay to see the data—and the implications—for yourself.